Tourism in Algeria: how Air Algérie and EPTV want to transform the travel experience
For a long time, tourism in Algeria has sparked curiosity and fascination… without ever really taking the next step.
Immense potential, spectacular landscapes, ancient culture—but for many travelers, one question remained unanswered:
how can you actually travel in Algeria today?
This is precisely where the new partnership between Air Algérie and the Entreprise Publique de Télévision (EPTV) marks a turning point. More than just an institutional announcement, it reflects a clear desire to make Algeria a more understandable, accessible, and desirable destination for travelers.
When Algeria moves from intention to action in tourism
Global tourism has changed.
Travelers are no longer just looking for a destination, but for an experience that is understandable, reassuring, and tangible.
However, Algeria has suffered from three major obstacles until now:
- overly abstract communication
- a lack of recent and immersive images
- a gap between inspiration and action
The Air Algérie–EPTV partnership is part of this transition phase: moving from words to experience.
An official signing with strong symbolic significance
The agreement was signed in Algiers during an official ceremony attended by several key figures:
- Hamza BENHAMOUDA, CEO of Air Algérie
- Mohamed BAGHALI, Director General of EPTV
- Zoheir BOUAMAMA, Minister of Communication
- Kamel SIDI SAID, Advisor to the President of the Republic in charge of communications
This level of representation is significant. It confirms that tourism is now considered a strategic lever for image and development.
Why this partnership is a real game changer
Air Algérie, first contact with the country
Even before setting foot in Algeria, the journey begins:
- at the moment of booking
- during the flight
- upon arrival at the airport
https://guidealgerie.com/conseils/
By partnering with EPTV, Air Algérie also becomes a destination media outlet, capable of showing travelers what they will experience: landscapes, regions, atmospheres, rhythms.
The journey begins before takeoff.
Audiovisual content at the heart of the appeal
Showing places, not just intentions
The partnership provides for the co-production of content focused on specific and accessible destinations:
- the Algerian Sahara (Tamanrasset, Djanet, Tassili n’Ajjer)
- historic cities (Algiers, Constantine, Tlemcen)
Alger – La Blanche Méditerranéenne entre Casbah et modernité
- the Mediterranean coast
- the mountains of Kabylie and the Aurès
- regional crafts and gastronomy
The goal is clear: to show what you can really experience, without any artificial staging.
Formats adapted to current uses
The content will be distributed via:
- immersive documentaries
- field reports
- short digital formats
- capsules broadcast on board flights and in airport lounges.
A multi-channel approach designed to reach:
- international travelers
- Algerian communities abroad
- tourism professionals
What this means in practical terms for travelers
A more accessible destination
For many travelers, uncertainty remains the main obstacle.
This partnership aims to answer simple but essential questions:
https://guidealgerie.com/ville/alger/#
- Where to go in Algeria?
- When to go?
- What types of trips are possible?
- What is the experience like once there?
A more accessible Algeria in the imagination
By incorporating this content into Air Algérie’s marketing materials, Algeria ceases to be an abstract destination.
It becomes identifiable, projectable, and reassuring.
A structuring effect for the tourism ecosystem
This dynamic also benefits local players:
- travel agencies
- professional guides
- accommodation providers
- Saharan operators
- specialized digital platforms
By promoting specific regions, the partnership encourages:
- an increase in the quality of the offering
- better distribution of tourist flows
- more sustainable and better organized tourism
Finally reaching international travelers
Travelers’ expectations are changing:
- authenticity
- safety
- powerful cultural experiences
- unspoiled destinations
Algeria ticks all these boxes.
This partnership finally allows us to say this clearly, using the right codes, without overpromising but with consistency.
Limitations and points to watch
To go further, this strategy will also need to include:
- more practical information (visas, budget, access)
- measurable impact indicators
- feedback from travelers
- a stronger multilingual digital presence
Only then will the image translate into actual tourist flows.
Conclusion – Towards a more obvious travel destination for Algeria
The partnership between Air Algérie and EPTV marks a defining moment.
Algeria is no longer content to simply say that it is an exceptional destination: it is beginning to show it, explain it, and make it accessible.
The challenge is now clear:
to transform this new visibility into concrete stays, real-life stories, and lasting confidence.
The day when traveling to Algeria becomes a given, rather than a question, the gamble will have paid off.
